The Price Nobody Charged · Chapter Six

The First Ninety Days

Five practices set in order, from fixing the history before anything changes to measuring what was recovered.

Ammanuel Santa Anna · ORCID 0009-0008-3244-0306

Chapter Six of The Price Nobody Charged: Finding the Revenue an Organisation Has Already Earned.

Abstract

Five practices set in order, from fixing the history before anything changes to measuring what was recovered. It is a quarter to eight on a Monday, and the finance director of a firm of some three hundred people has the first clear morning she has had since the year-end. The firm makes and services equipment for commercial kitchens. It sells through account managers to restaurant groups and hotels, and directly to a long tail of small independent restaurants; it runs a service division that bills engineers' time; and it holds a few dozen supply and maintenance agreements with larger customers, some of them many years old. She has read the first five chapters of a book like this one, or lived them, and she suspects that every one of the five leaks is somewhere in her ledgers. She has a notebook, a coffee, and a list of the firm's twenty largest customers. She does not yet have a plan, and she can feel the pull, in her shoulders, to write one by lunchtime and announce it on Friday.

Cite this chapter

Santa Anna, A. (2026). The First Ninety Days. In The Price Nobody Charged. Luminous Prosperity Inc. https://doi.org/10.5281/zenodo.23989137

@incollection{santaanna2026the6,
  author    = {Santa Anna, Ammanuel},
  title     = {The First Ninety Days},
  booktitle = {The Price Nobody Charged},
  chapter   = {6},
  publisher = {Luminous Prosperity Inc.},
  year      = {2026},
  doi       = {10.5281/zenodo.23989137},
  url       = {https://business.hautelumiere.life/library/the-price-nobody-charged/06-the-first-ninety-days/}
}

Every chapter of The Price Nobody Charged

  1. Chapter OneThe Line Below the Invoicedoi:10.5281/zenodo.23989122
  2. Chapter TwoThe Favour on a Fridaydoi:10.5281/zenodo.23989124
  3. Chapter ThreeThe Clause in the Drawerdoi:10.5281/zenodo.23989128
  4. Chapter FourThe Claim That Came Backdoi:10.5281/zenodo.23989130
  5. Chapter FiveThe Last Week of the Quarterdoi:10.5281/zenodo.23989133
  6. Chapter SixThe First Ninety Daysdoi:10.5281/zenodo.23989137
  7. Chapter SevenThe Field Manualdoi:10.5281/zenodo.23989139

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The licence

Free to read, share, quote, translate and teach, non-commercially, for ever, under the Luminous Library Licence 1.0. Every other right is the Author’s. Deposited on Zenodo in the Luminous Prosperity community.