The Strategy That Reaches the Floor · Chapter One

Three Priorities on a Card

A strategy reaches the floor when it tells one person which of two good things to choose on an ordinary morning.

Ammanuel Santa Anna · ORCID 0009-0008-3244-0306

Chapter One of The Strategy That Reaches the Floor: Where a Plan Is Lost Between the Board and Monday Morning.

Abstract

A strategy reaches the floor when it tells one person which of two good things to choose on an ordinary morning. It is twenty to nine on a Monday, and the claims office on the second floor is still half empty. On every desk there is a card the size of a postcard, left overnight by someone from internal communications, and the team leader of the household claims team is holding hers beside a cup of tea she has not yet tasted. The card is well made. It has the company's new name for its strategy across the top, and under it three priorities in a confident serif: Members first. Simpler every day. Grow with care. On the back, a line from the chief executive thanks everyone for the part they will play.

Read the PDFRead the whole bookdoi:10.5281/zenodo.23989181

Cite this chapter

Santa Anna, A. (2026). Three Priorities on a Card. In The Strategy That Reaches the Floor. Luminous Prosperity Inc. https://doi.org/10.5281/zenodo.23989181

@incollection{santaanna2026the1,
  author    = {Santa Anna, Ammanuel},
  title     = {Three Priorities on a Card},
  booktitle = {The Strategy That Reaches the Floor},
  chapter   = {1},
  publisher = {Luminous Prosperity Inc.},
  year      = {2026},
  doi       = {10.5281/zenodo.23989181},
  url       = {https://business.hautelumiere.life/library/the-strategy-that-reaches-the-floor/01-three-priorities-on-a-card/}
}

References

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  3. Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54(7), 493–503. https://doi.org/10.1037/0003-066X.54.7.493
  4. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119. https://doi.org/10.1016/S0065-2601(06)38002-1

Every chapter of The Strategy That Reaches the Floor

  1. Chapter OneThree Priorities on a Carddoi:10.5281/zenodo.23989181
  2. Chapter TwoThe Ball Thrown Backdoi:10.5281/zenodo.23989183
  3. Chapter ThreeThe Number That Stood Indoi:10.5281/zenodo.23989185
  4. Chapter FourThe Review That Reported Greendoi:10.5281/zenodo.23989187
  5. Chapter FiveThe Strategy You Already Followdoi:10.5281/zenodo.23989189
  6. Chapter SixThe First Ninety Daysdoi:10.5281/zenodo.23989191
  7. Chapter SevenThe Field Manualdoi:10.5281/zenodo.23989194

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The licence

Free to read, share, quote, translate and teach, non-commercially, for ever, under the Luminous Library Licence 1.0. Every other right is the Author’s. Deposited on Zenodo in the Luminous Prosperity community.