The Customer Already Told You · Chapter Two
The Ticket Marked Resolved
A case counted by its contacts can be solved four times before it is solved once.
Ammanuel Santa Anna · ORCID 0009-0008-3244-0306
Chapter Two of The Customer Already Told You: Finding the Gain in What Customers Already Say.
Abstract
A case counted by its contacts can be solved four times before it is solved once. It is half past nine on a Wednesday evening, and a man is sitting at his kitchen table with the laptop open beside a plate he has pushed to one side. An email has just arrived from his energy supplier. Your case has been resolved, it says. How did we do? Tell us in one click. Below it are ten small numbers in a row, nought to ten. It is the fourth such email in five weeks. The case is a bill for a meter reading taken before he moved in, from the previous tenant's last month. He rang in October and was told it would be corrected. He received a corrected bill with the same figure on it. He used the chat on the website and was told the reading had been updated. He wrote a letter, because somebody at work said a letter goes to a different team. Each contact was closed. Each closure produced an email with ten numbers in it. The figure on the bill has not changed, and a reminder about it is due on Friday. His jaw has been set since the subject line.
Cite this chapter
Santa Anna, A. (2026). The Ticket Marked Resolved. In The Customer Already Told You. Luminous Prosperity Inc. https://doi.org/10.5281/zenodo.23989059
@incollection{santaanna2026the2,
author = {Santa Anna, Ammanuel},
title = {The Ticket Marked Resolved},
booktitle = {The Customer Already Told You},
chapter = {2},
publisher = {Luminous Prosperity Inc.},
year = {2026},
doi = {10.5281/zenodo.23989059},
url = {https://business.hautelumiere.life/library/the-customer-already-told-you/02-the-ticket-marked-resolved/}
}
References
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- Deming, W. E. (1986). Out of the crisis. MIT Center for Advanced Engineering Study (verified in Open Library; not reopened). The point on quotas and work standards is given in summary.
- Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing Science, 12(1), 1–27. https://doi.org/10.1287/mksc.12.1.1
Every chapter of The Customer Already Told You
- Chapter OneThe Second Calldoi:10.5281/zenodo.23989057
- Chapter TwoThe Ticket Marked Resolveddoi:10.5281/zenodo.23989059
- Chapter ThreeThe Customer Who Left Quietlydoi:10.5281/zenodo.23989061
- Chapter FourThe Apology and the Causedoi:10.5281/zenodo.23989063
- Chapter FiveThe Calls That Stop Comingdoi:10.5281/zenodo.23989065
- Chapter SixThe First Ninety Daysdoi:10.5281/zenodo.23989067
- Chapter SevenThe Field Manualdoi:10.5281/zenodo.23989070
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The licence
Free to read, share, quote, translate and teach, non-commercially, for ever, under the Luminous Library Licence 1.0. Every other right is the Author’s. Deposited on Zenodo in the Luminous Prosperity community.