The Customer Already Told You · Chapter Seven

The Field Manual

Twelve working pages, the demand sheet, the case trace, the call to the customer who left, the recovery card and the agreement, ready to carry into a room.

Ammanuel Santa Anna · ORCID 0009-0008-3244-0306

Chapter Seven of The Customer Already Told You: Finding the Gain in What Customers Already Say.

Abstract

Twelve working pages, the demand sheet, the case trace, the call to the customer who left, the recovery card and the agreement, ready to carry into a room. The chapters of this book describe five practices as people doing them. This chapter holds the working pages: the sheets, the run sheets, the question sets and the one-page templates that the earlier chapters point to and do not print. Each page is meant to be photocopied, filled in by hand, and kept in a folder that the convenor of Chapter 6 looks after. Nothing here needs software. The pages follow the order of the first ninety days, which is also the order of the chapters. Each opens with a line saying where it comes from and when in the ninety days it is used. Where a page gives a script, the words are a starting point; say them in your own voice. Where it gives a time, the time is a planning guide from practice, not a finding.

Read the PDFRead the whole bookdoi:10.5281/zenodo.23989070

Cite this chapter

Santa Anna, A. (2026). The Field Manual. In The Customer Already Told You. Luminous Prosperity Inc. https://doi.org/10.5281/zenodo.23989070

@incollection{santaanna2026the7,
  author    = {Santa Anna, Ammanuel},
  title     = {The Field Manual},
  booktitle = {The Customer Already Told You},
  chapter   = {7},
  publisher = {Luminous Prosperity Inc.},
  year      = {2026},
  doi       = {10.5281/zenodo.23989070},
  url       = {https://business.hautelumiere.life/library/the-customer-already-told-you/07-the-field-manual/}
}

Every chapter of The Customer Already Told You

  1. Chapter OneThe Second Calldoi:10.5281/zenodo.23989057
  2. Chapter TwoThe Ticket Marked Resolveddoi:10.5281/zenodo.23989059
  3. Chapter ThreeThe Customer Who Left Quietlydoi:10.5281/zenodo.23989061
  4. Chapter FourThe Apology and the Causedoi:10.5281/zenodo.23989063
  5. Chapter FiveThe Calls That Stop Comingdoi:10.5281/zenodo.23989065
  6. Chapter SixThe First Ninety Daysdoi:10.5281/zenodo.23989067
  7. Chapter SevenThe Field Manualdoi:10.5281/zenodo.23989070

The other books in the library

  1. Ecstatic Economics · The Luminous Business MethodologyCash Asleep in the Buildingdoi:10.5281/zenodo.23989319
  2. Ecstatic Economics · The Luminous Business MethodologyChange That Staysdoi:10.5281/zenodo.23989557
  3. Ecstatic Economics · The Luminous Business Methodology · Book TwoEarneddoi:10.5281/zenodo.23989328
  4. Ecstatic Economics · Volume IEnough by Designdoi:10.5281/zenodo.23989348
  5. Ecstatic Economics · The Luminous Business MethodologyLuminous Integral Leadershipdoi:10.5281/zenodo.23989368
  6. Ecstatic Economics · The Luminous Morphic Marketing SeriesLuminous Morphic Marketingdoi:10.5281/zenodo.23989389
  7. Ecstatic Economics · The Luminous Business Methodology · Book OneMindful Leadership Masterydoi:10.5281/zenodo.23989430
  8. Ecstatic EconomicsOwning the Workdoi:10.5281/zenodo.23988988
  9. Ecstatic EconomicsThe Channel Keeps Itdoi:10.5281/zenodo.23989022
  10. Ecstatic Economics · Volume IIIThe Economy That Keeps Becomingdoi:10.5281/zenodo.23989451
  11. Ecstatic Economics · Volume VThe Embedded Marketdoi:10.5281/zenodo.23989474
  12. Ecstatic Economics · Volume VIThe Gain Was Always Shareddoi:10.5281/zenodo.23989502
  13. Ecstatic EconomicsThe Long Clockdoi:10.5281/zenodo.23989072
  14. Ecstatic Economics · The Luminous Business MethodologyThe Manager's Weekdoi:10.5281/zenodo.23989102
  15. Ecstatic Economics · Volume IIThe Pasture Was Never Emptydoi:10.5281/zenodo.23989523
  16. Ecstatic Economics · The Luminous Business MethodologyThe Price Nobody Chargeddoi:10.5281/zenodo.23989120
  17. Ecstatic EconomicsThe Second Briefdoi:10.5281/zenodo.23989141
  18. Ecstatic Economics · Volume IVThe Standing Forestdoi:10.5281/zenodo.23989542
  19. Ecstatic Economics · The Luminous Business MethodologyThe Strategy That Reaches the Floordoi:10.5281/zenodo.23989179
  20. Ecstatic Economics · The Luminous Business MethodologyWhere the Flow Stopsdoi:10.5281/zenodo.23989196
  21. Ecstatic Economics · The Luminous Business MethodologyWho Decidesdoi:10.5281/zenodo.23989215

The licence

Free to read, share, quote, translate and teach, non-commercially, for ever, under the Luminous Library Licence 1.0. Every other right is the Author’s. Deposited on Zenodo in the Luminous Prosperity community.