The Embedded Market · Chapter Five

Two Carmakers and Their Suppliers

Ammanuel Santa Anna · ORCID 0009-0008-3244-0306

Chapter Five of The Embedded Market: Exit, Voice and the Art of Holding a Market Well.

Abstract

Somewhere in a car's development there is always a part that does not quite fit. A bracket is a millimetre off. A seal wears faster than the specification predicted. A component that was cheap to make in the design is expensive to make at volume. The engineers at the supplier usually see it first, because they are the ones making it. What happens next is the whole subject of this chapter. In one kind of relationship, the supplier's engineer picks up the phone to the carmaker's engineer, they talk it through, and the design changes before the problem reaches a customer. In another, the supplier says nothing, because raising a problem is likely to be heard as an excuse, or as an opening for the carmaker to demand a lower price, and because the contract will be put out to bid again next year anyway. The part goes into production as it is, and the problem surfaces later, at a greater cost, in someone else's budget.

Cite this chapter

Santa Anna, A. (2026). Two Carmakers and Their Suppliers. In The Embedded Market. Luminous Prosperity Inc. https://doi.org/10.5281/zenodo.23989487

@incollection{santaanna2026the5,
  author    = {Santa Anna, Ammanuel},
  title     = {Two Carmakers and Their Suppliers},
  booktitle = {The Embedded Market},
  chapter   = {5},
  publisher = {Luminous Prosperity Inc.},
  year      = {2026},
  doi       = {10.5281/zenodo.23989487},
  url       = {https://business.hautelumiere.life/library/the-embedded-market/05-two-carmakers-and-their-suppliers/}
}

References

  1. Helper, S., & Henderson, R. (2014). Management practices, relational contracts, and the decline of General Motors. Journal of Economic Perspectives, 28(1), 49–72. https://doi.org/10.1257/jep.28.1.49

Every chapter of The Embedded Market

  1. Chapter OneThe Sound a Market Makesdoi:10.5281/zenodo.23989475
  2. Chapter TwoThe Market Was Always Inside Somethingdoi:10.5281/zenodo.23989476
  3. Chapter ThreeWhere Embeddedness Goes Wrongdoi:10.5281/zenodo.23989478
  4. Chapter FourThe Membrane That Listensdoi:10.5281/zenodo.23989479
  5. Chapter FiveTwo Carmakers and Their Suppliersdoi:10.5281/zenodo.23989487
  6. Chapter SixThe Cord at Fremontdoi:10.5281/zenodo.23989488
  7. Chapter SevenThe Fire at Kariyadoi:10.5281/zenodo.23989489
  8. Chapter EightThe Complaints Nobody Readdoi:10.5281/zenodo.23989490
  9. Chapter NineThirteen Weeks: A Field Manualdoi:10.5281/zenodo.23989495
  10. Chapter TenCounting What Speaksdoi:10.5281/zenodo.23989496
  11. Chapter ElevenThe Hard Conversationsdoi:10.5281/zenodo.23989497
  12. Chapter TwelveThe Kitchen Tabledoi:10.5281/zenodo.23989498
  13. Chapter ThirteenHolding the Market Welldoi:10.5281/zenodo.23989499
  14. Chapter FourteenThe Listening Edgedoi:10.5281/zenodo.23989500
  15. Chapter FifteenThe Workbookdoi:10.5281/zenodo.23989501

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The licence

Free to read, share, quote, translate and teach, non-commercially, for ever, under the Luminous Library Licence 1.0. Every other right is the Author’s. Deposited on Zenodo in the Luminous Prosperity community.